Don’t just communicate. Enchant.

The world has gone digital: we are experiencing a deep-set and inescapable change. It is no longer enough to

communicate. How can you turn this change to your advantage? Use M.A.G.I.C. to enchant. Construct your M.A.G.I.C.*

Construct your M.A.G.I.C.*

* “Construct your M.A.G.I.C”. Expression by Marylène Delbourg-Delphis.

Refine your

MASTERY

BE PREPARED
Mastery is not inborn. It is acquired as a result of stringent effort.
DEVELOP YOUR STRATEGY
Mastery can only be achieved if there is a strategy at the outset.
MASTER

Tap on this blue space, it has a flip side

Reaffirm your

AUTHORITY

CAPTURE ATTENTION
Instil confidence by a show of credibility and effortlessly assert your authority.
CONTENT IS THE ROI*
The quality and relevance of your content makes the difference.
CONVEY YOUR MESSAGE

* ROI : Return On Investment

Express your

GENEROSITY

YOUR AIM IS TO GIVE
Transfer your knowledge, deliver your know-how and give pleasure.
A MEETING OF MINDS
Meet your audience. Share your values without being pushy.
DRAW CLOSER

Use your

IMAGINATION

OVERCOME RESISTANCE
You will meet resistance to change. Oversome it by demonstrating what you can do.
DEMONSTRATE OPENLY
Enchantment is a process, not an event. People will often resist something that is worthwhile.
PROVIDE PROOF

Make a lasting connection with your

COMMITMENT

MAKE THE ECHO LAST
Enchantment is a human relationship that occurs directly or via a technology.
A LASTING CHANGE
Prepare yourself to influence hearts, minds and actions to prolong the enchantment.
COMMIT YOURSELF

Mastery. Authority. Generosity. Imagination. Commitment.

your M.A.G.I.C.

Construct your MAGIC.
Let’s fine-tune your art.

Use your MAGIC:

REINVENT YOURSELF