DIGITAL BUSINESS TRANSFORMATION

User experience. Operational Processes. Business Models.

Internet has swept up everything. Digital is everywhere. The transformation is profound and unavoidable. Firstly the approach of brands to their customers was changed irreversibly.

Then enterprises started using the digital force to their advantage and transforming their internal procedures. And now, enterprises are redefining the evolution of their frontiers and their activities.

Indeed, a single element is at the centre of this digital business transformation: the human relationship.

How can you use the power of digital tools to give yourself a complete makeover?

YOUR M.A.G.I.C. TO EMPOWER YOUR BRAND

DIGITAL BUSINESS TRANSFORMATION

Reinject a stimulating and strengthening human relationship into every sphere

HUMANISE THE DIGITAL RELATIONSHIP…

Except in stock exchange trading rooms, it is humans that buy products and services. Enchant the humans who gravitate around your brand. Only this approach will guarantee you their loyalty.

… AT EVERY TOUCH POINT.

Everything depends on what happens internally. To create a quality relationship externally implies a coherent contribution from the people within. Their collective intelligence becomes hard to beat thanks to the digital tools available.

Your M.A.G.I.C.* makes it possible for you to enchant all those who come in contact with your brand.

* M.A.G.I.C.: Mastery Authority Generosity Imagination Commitment.

YOUR M.A.G.I.C. IN ACTION

DIGITAL BUSINESS TRANSFORMATION

Your M.A.G.I.C. can enchant transversally.

HOW CAN YOU ENCHANT?

MASTERY
WHAT IS YOUR STRATEGY?

Strategy is not a list of targets to be achieved. Developing a strategy involves defining the operations needed to attain these objectives. Three questions need to be answered for these actions to be identified:

Who is involved?
What do you expect from them?
What do they expect from you?

SHOW YOUR AUTHORITY
CREATE CONFIDENCE

Your authority results from the confidence that you inspire. Talk and inspire confidence in order to enchant:

Have faith
Be transparent
Create interaction
Stay genuine

BE GENEROUS
MAKE PEOPLE LIKE YOU

Enchantment grows out of liking. Make people like and appreciate you:

Choose the right wording
Accept everyone
Get close to everyone
Make sure there is something in it for everyone

BE IMAGINATIVE
OVERCOME RESISTANCE

Enchantment is a process, not an event“. Resistance to change is the norm. Encourage non-stop:

Limelight those that adopt quickly
Be the catalyst for change
Enchant the influencers

COMMIT YOURSELF
MAKE THE ENCHANTMENT LAST

Lasting enchantment will happen when you have touched people’s hearts, their minds and their actions:

Construct an ecosystem
Accept criticism
Stimulate exchanges
Reward

Your M.A.G.I.C. IS READY

* M.A.G.I.C.: Mastery Authority Generosity Imagination Commitment.

And now?

WHAT CITIZEN CONSULTING DOES FOR YOU

Citizen Consulting will help you to change forever

ALL THE TOOLS TO ACHIEVE LASTING ENCHANTMENT

YOUR WEBSITES
Feel free to segment your offer. Your targets are multiple and so are their needs. Event, shop, blog, forum, customer service...
WORDPRESS
We favour WORDPRESS. Its extraordinary front office flexibility and its transparent back office make it the ideal choice for many projects.
YOUR CONTENT
We create your content:
- Texts
- Photographs
- Audio tracks
- Videos
SMART CONTENT IS AN INVESTMENT
The quality and relevance of your content is the most important factor. By ensuring a genuine coherence your enchantment will be lasting.
SOCIAL STRATEGY
Your sites stay isolated if they are not backed up by social media. How to choose which ones to invest in? To say what?
YOUR AUTHENTICITY TO THE FORE
Social media are the ideal platform for expressing yourself. Whether to promote a product, manage a crisis, entertain or manage.

Mastery. Authority. Generosity. Imagination. Commitment.

Your M.A.G.I.C.

Construct your MAGIC.
Let’s fine-tune your art.

Your M.A.G.I.C.:

Click on the envelope icon to send a message to Laurent Duquerroy.

Your M.A.G.I.C.: